Kidde’s “Beat the Beep” Commercial, Shot in Raleigh

K2 Productions produced Kidde’s “Beat the Beep” commercial in Raleigh, NC. The spot uses humor to teach viewers when to replace a carbon monoxide (CO) alarm.

A Serious Message, Told with a Laugh

Kidde launched Beat the Beep to help residents recognize when their CO alarm has reached the end of its life. It’s an important safety message that’s easy to tune out, so the commercial leans on comedy to make it stick. The humor gets people watching, and the reminder stays with them after the spot ends.

What K2 Handled

We ran this commercial video production from concept to final cut:

  • Creative direction
  • Pre-production
  • Producer and director
  • Director of photography
  • Production crew
  • Camera, lighting and audio gear
  • Post-production
  • Photography

We do this kind of work for retail and e-commerce brands: a clear product message, delivered in a way people want to watch.

Commercial Production in Raleigh

K2 creates entertaining content and engaging events for brands across the Triangle. See more of our video production in Raleigh, or contact us about your next project.

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