The K2 Playbook:
Insights into K2 Productions
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University of North Georgia Police Department: A Recruitment Campaign Built From the Inside Out
How do you produce a police department recruitment video that authentically represents the department to potential candidates? The University of North Georgia Police Department needed a recruitment campaign that would reach the right candidates and communicate what makes their department worth joining. Not a generic law enforcement video. Something specific to this department, this university,…
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CAHEC’s Annual Conference Dinner: Five Years of Themed Event Production
How do you transform a conference dinner into a fully immersive themed experience — every year, in a new theme, with the same standard every time? K2 Productions has produced the CAHEC annual conference dinner for five consecutive years — full-event production, including decor, AV, entertainment lighting, and vendor management. Every year, a new theme.…
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Penn Community Bank’s Business Banking Campaign: What a Four-Year Production Partnership Looks Like in Practice
How does a financial institution’s marketing team manage a major broadcast campaign — across TV, radio, photography, and digital — without the production becoming a second full-time job? K2 Productions wrapped Penn Community Bank’s latest broadcast campaign — TV commercials, radio spots, photography for print and outdoor, and multi-platform assets for digital and in-branch distribution…
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The Fresh Market: Ten Years of Food Video Production for America’s #1 Specialty Grocer
How does a national specialty grocer maintain its production standard across commercials, social media, radio, and grand openings — in multiple markets? The Fresh Market was built around a belief that the right food, presented the right way, can inspire people to try something new, cook with more confidence, and turn an ordinary evening into…
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Chromagenix: A BioTech Production Partnership in Raleigh
How does a growing biotech company produce corporate video, event coverage, investor content, and community awareness content — without adding production management to an already full plate? Chromagenix is a biotech company based in Raleigh, NC, doing consequential work in the Research Triangle Park life sciences community. Their team is focused on research, funding relationships,…
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What Great Conference AV Preparation Actually Looks Like
Why does great conference AV start months before the event — and what does that preparation actually look like? Most event stakeholders think about AV last, but events run flawlessly when you think about it first. AV preparation isn’t a day-of logistics item. It’s a production layer that touches every element of the audience experience…
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Bell Partners: Twenty Years of National Conference AV Production
How do you manage AV for a large corporate conference with multiple simultaneous breakout rooms — and deliver a production the planning team never has to think about? Bell Partners holds its annual national leadership conference — a multi-day event that travels from city to city across the country. Most recently, the Gaylord Texan Resort…
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How to Create Authentic B2B Case Study Videos that Convert
A great case study video does one thing well: it allows the audience to feel the weight of the problem before they see how it was solved. That means focusing on the nitty-gritty, the nuts and bolts of how a massive undertaking is accomplished. It means telling the story from the perspective of someone on…
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The Director’s Chair: The Power of Authentic Interviews
If your brand content feels stiff, the issue isn’t the talent—it’s the on-set relationship. To create the compelling, authentic stories ambitious brands need, you require a production partner who prioritizes human connection. We recently partnered with the Kansas City Current NWSL team and the Women’s Sports Network (WSN) to capture player profiles. This was more…
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Stop AI Traffic Loss: K2’s Video Strategy Beats Zero-Click SEO
Artificial Intelligence (AI) has made great strides in a short time. It offers many benefits, including increased speed and efficiency, task automation, and data-driven research at our fingertips. While we love AI’s positive attributes, it has been catastrophic for business owners who rely on Google traffic to survive. The Problem You may have noticed your…
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Behind the Scenes: Capturing an Icon with Ben Folds for AppleTV
You have to be ready when a shoot with a legend like Ben Folds comes along. It’s a high-pressure, high-reward project that demands flawless execution. It’s the kind of challenge an ambitious brand leader faces every day. We’re taking you behind the curtain to show how our strategic approach made this video shoot successful. The…
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Documenting Success: Capturing the Essence of The Fresh Market’s Grand Openings
How does a national specialty grocer ensure every grand opening feels like The Fresh Market — and get it all coordinated with one call, regardless of which market it’s in? A Fresh Market grand opening is the first impression a new community gets of the brand. The ceremony, the energy of the store on day…
