The K2 Playbook:
Insights into K2 Productions

  • Penn Community Bank’s Business Banking Campaign: What a Four-Year Production Partnership Looks Like in Practice

    Penn Community Bank’s Business Banking Campaign: What a Four-Year Production Partnership Looks Like in Practice

    How does a financial institution’s marketing team manage a major broadcast campaign — across TV, radio, photography, and digital — without the production becoming a second full-time job? K2 Productions wrapped Penn Community Bank’s latest broadcast campaign — TV commercials, radio spots, photography for print and outdoor, and multi-platform assets for digital and in-branch distribution…

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  • Documentary Video Production | Our Blue World: A Water Odyssey

    Documentary Video Production | Our Blue World: A Water Odyssey

    Our Blue World is an epic documentary that celebrates the wonder of water, revealing how, since the beginning of time, water defined our meaning, our spirituality, our lives, and our joys through every precious drop. The award-winning documentary, streaming on Netflix, is narrated by Liam Neeson. It showcases extraordinary humans who are rediscovering the ancient…

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  • What Great Conference AV Preparation Actually Looks Like

    What Great Conference AV Preparation Actually Looks Like

    Why does great conference AV start months before the event — and what does that preparation actually look like? Most event stakeholders think about AV last, but events run flawlessly when you think about it first. AV preparation isn’t a day-of logistics item. It’s a production layer that touches every element of the audience experience…

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  • Myrtle Beach Travel & Tourism Video Production Campaign

    Myrtle Beach Travel & Tourism Video Production Campaign

    K2 Productions' Travel & Tourism Photography and Video services showcase all the wonders travel offers in history, culture, food, breathtaking landscapes, bustling cities, and human connection.

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  • Washington Nationals: “The Road to DC” Player Profile Series

    Washington Nationals: “The Road to DC” Player Profile Series

    How does a Major League Baseball organization give its fanbase a genuine look at the next generation of players — the people behind the jerseys, not just the highlights? The Washington Nationals came to K2 Productions with a specific goal: to take four of their top prospects and show fans who they actually are. Not…

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  • Ecolab Scientific Clean: Product Photography and Video for a First-Time Consumer Launch

    Ecolab Scientific Clean: Product Photography and Video for a First-Time Consumer Launch

    How does a global cleaning and hygiene company introduce its first-ever consumer product line to home shoppers — and produce content across a full line of products fast enough to support the launch? “They’ve become an extension of my marketing team.” — Sosha Brink, Customer Marketing Manager, Ecolab Ecolab has spent decades earning the trust…

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  • “A Biltmore Christmas” Hallmark Channel Asheville Video Production Behind-the-Scenes

    “A Biltmore Christmas” Hallmark Channel Asheville Video Production Behind-the-Scenes

    K2 Productions was thrilled to partner with the Hallmark Channel on video production for this behind-the-scenes look at their holiday hit, “A Biltmore Christmas.” Shot on location at historic Biltmore Estate in Asheville, NC, the promotional video features one-on-one interviews with actors Bethany Joy Lenz, Jonathan Frakes and Kristoffer Polaha as they discuss the roles…

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  • Bell Partners: Twenty Years of National Conference AV Production

    Bell Partners: Twenty Years of National Conference AV Production

    How do you manage AV for a large corporate conference with multiple simultaneous breakout rooms — and deliver a production the planning team never has to think about? Bell Partners holds its annual national leadership conference — a multi-day event that travels from city to city across the country. Most recently, the Gaylord Texan Resort…

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  • The Director’s Chair: The Power of Authentic Interviews

    The Director’s Chair: The Power of Authentic Interviews

    If your brand content feels stiff, the issue isn’t the talent—it’s the on-set relationship. To create the compelling, authentic stories ambitious brands need, you require a production partner who prioritizes human connection. We recently partnered with the Kansas City Current NWSL team and the Women’s Sports Network (WSN) to capture player profiles. This was more…

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  • Grundfos: A Decade of Video Production Across the US

    Grundfos: A Decade of Video Production Across the US

    How does a global industrial brand produce case stories, product launches, animations, and event coverage across the US, all while maintaining brand consistency? Grundfos is one of the world’s leading pump manufacturers, headquartered in Denmark with US operations in Lenexa, Kansas, and Brookshire, Texas. Their video production needs span the full range of what a…

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  • Behind the Scenes with K2Productions

    Behind the Scenes with K2Productions

    Behind the Scenes with K2Productions. Over the years, K2 has been fortunate to film around the world and work with hundreds of talented professionals on countless productions. Our sets are fun, safe, and bustling with creative energy. We are so grateful to do what we love for a living. Thank you to all the incredible crew and…

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  • Documenting Success: Capturing the Essence of The Fresh Market’s Grand Openings

    Documenting Success: Capturing the Essence of The Fresh Market’s Grand Openings

    How does a national specialty grocer ensure every grand opening feels like The Fresh Market — and get it all coordinated with one call, regardless of which market it’s in? A Fresh Market grand opening is the first impression a new community gets of the brand. The ceremony, the energy of the store on day…

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