Grundfos: A Decade of Video Production Across the US

How does a global industrial brand produce case stories, product launches, animations, and event coverage across the US, all while maintaining brand consistency?

Grundfos is one of the world’s leading pump manufacturers, headquartered in Denmark with US operations in Lenexa, Kansas, and Brookshire, Texas. Their video production needs span the full range of what a global industrial brand requires — case stories filmed on location, product launches, event coverage, animation, and post-production. Across the US, K2 Productions handles it all, from script development through final delivery.

The Stories Behind the Pumps

Grundfos pumps serve communities, buildings, farms, and facilities in ways most people never see. Water reaching a California community after wildfires. A city’s entire water network has been upgraded to run more efficiently. A museum’s climate control system is precise enough to protect irreplaceable artifacts. A family farm in Charlotte with a new irrigation well that changed what the land could grow and when.

Each of those installations has a story worth telling — one that has to work for the engineer who needs to understand how the system functions, the facility manager who needs to understand what changed, the contractor who wants to see it in a real application, and the executive who needs to understand the impact. Getting all of that into a single finished piece, accurately and compellingly, is what the production relationship with K2 has been built around across a decade of work across the US.

The Challenge

A global industrial company with video production needs across the United States is managing a significant coordination challenge. Different departments need different content:

• The engineering team needs a technical animation that explains how a pump system works to an audience that can’t see inside it
• The marketing team needs event coverage for a product launch happening in another state
• The regional sales team needs case stories filmed on location — one in Georgia, another at a museum in Seattle, another on a family farm in North Carolina

All of it has to look and sound like it came from the same company, regardless of where it was filmed or who was on the crew.

A company operating at Grundfos’s scale needs a production partner who already knows the brand — one team, one contact, handling everything from script development through final delivery across every format and every market.

The Solution

Kevin Eller, K2’s Senior Director, directs every Grundfos production. The same core team travels to each location — and for productions outside K2’s home markets, the K2 Collective provides on-the-ground crews who work to the same standard. The same editors shape every final cut, whether it’s a three-minute case story, a two-minute product highlight, or a thirty-second social cut. For some productions, K2 develops the script from the ground up, working with Grundfos’s team to identify the story, the key voices, and the structure before filming begins. In every case, the same team that films it edits it.

The range of work K2 has produced for Grundfos across the US reflects the full scope of what a global industrial brand needs on camera:

Event production and post-production — from a subfactory floor in San Antonio to an event in Orlando to fifty hours of post-production for a highlight video and social cuts

Case stories — filmed on location across Georgia, Seattle, California, Charlotte, and San Antonio, scripted and edited through to finished pieces that work for every audience the content needs to reach

Product launch coverage — when Grundfos launched a new range of high-efficiency circulator pumps at a US event, K2 captured contractor interviews alongside product detail and delivered a fast-paced final cut for both the event and social distribution

Animation — the Grundfos Hydro MPC HVAC product video, produced from creative concept through final edit, is now used globally as a sales and marketing tool

What the Case Story Format Requires

A Grundfos case story has to work for multiple audiences simultaneously. The engineer wants to understand how the system functions. The facility manager wants to understand what it solved. The contractor wants to see it in a real application. The executive wants to understand the impact. Getting all of that into three minutes is a production and storytelling challenge that begins in pre-production — with the script, interview structure, and shot plan all built around what the finished piece needs to accomplish for every viewer it reaches.

A Production Partner for Global Industrial Brands

For a company operating at Grundfos’s scale, having a single production partner who handles script development, filming, editing, and delivery across the US means one relationship and a team that already knows the brand before the conversation starts. The work looks and sounds like the same company, whether the story was filmed in Georgia, Seattle, California, or Charlotte, because it came from the same director, the same process, and the same post-production team.

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