The K2 Playbook:
Insights into K2 Productions
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The Fresh Market: Ten Years of Food Video Production for America’s #1 Specialty Grocer
How does a national specialty grocer maintain its production standard across commercials, social media, radio, and grand openings — in multiple markets? The Fresh Market was built around a belief that the right food, presented the right way, can inspire people to try something new, cook with more confidence, and turn an ordinary evening into…
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Chromagenix: A BioTech Production Partnership in Raleigh
How does a growing biotech company produce corporate video, event coverage, investor content, and community awareness content — without adding production management to an already full plate? Chromagenix is a biotech company based in Raleigh, NC, doing consequential work in the Research Triangle Park life sciences community. Their team is focused on research, funding relationships,…
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How to Create Authentic B2B Case Study Videos that Convert
A great case study video does one thing well: it allows the audience to feel the weight of the problem before they see how it was solved. That means focusing on the nitty-gritty, the nuts and bolts of how a massive undertaking is accomplished. It means telling the story from the perspective of someone on…
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Stop AI Traffic Loss: K2’s Video Strategy Beats Zero-Click SEO
Artificial Intelligence (AI) has made great strides in a short time. It offers many benefits, including increased speed and efficiency, task automation, and data-driven research at our fingertips. While we love AI’s positive attributes, it has been catastrophic for business owners who rely on Google traffic to survive. The Problem You may have noticed your…
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Behind the Scenes: Capturing an Icon with Ben Folds for AppleTV
You have to be ready when a shoot with a legend like Ben Folds comes along. It’s a high-pressure, high-reward project that demands flawless execution. It’s the kind of challenge an ambitious brand leader faces every day. We’re taking you behind the curtain to show how our strategic approach made this video shoot successful. The…
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Non-Profit Video Partnership Fuels Deeper Community Awareness
Animal rescues, like other non-profits, have a substantial impact on the community. These organizations, often powered by dedicated staff and volunteers, rely heavily on community goodwill and financial contributions to sustain their life-saving work. They pour their hearts into daily care, healing, and finding those perfect forever homes through fostering and adoption. Right here in…
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10 Lighting Tips to Make Your Food Visuals Look Irresistible
Craving mouth-watering food photography or videos? At K2 Productions, we specialize in capturing food visuals that make your audience hungry for more. We’re lucky to work with food & beverage brands like The Fresh Market and East Coast Wings + Grill. They create amazing dishes, but the real magic is in the lighting when translating…
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Case Story Video Production Charlotte
K2 Productions worked closely with one of our favorite clients, Grundfos, to create a Case Story Video in Charlotte, NC. Our talented video production team met with and filmed the owners of The Specialty Farmer, an organic family farm, the local water pump expert, The Well Doctor, and a Grundfos representative. The case story tells…
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Penn Community Bank: Four Years of Award-Winning Multi-Format Campaigns in Philadelphia
How does a community bank, competing against national brands with significantly larger advertising budgets, produce campaigns that win industry awards — three times in a single year? Penn Community Bank’s marketing team came to K2 Productions with a campaign concept and a clear vision of who they were speaking to. What they needed was a…
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BBC Documentary Transforming the Farm
K2 collaborated with Corteva Agriscience as a part of the BBC documentary series “Follow the Food” that questions where our food comes from and how will this change in the near future, thanks to new technologies and innovative ways of farming.
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K2 Food Photography & Video Show Reel
K2 Productions is a top Food Photography & Video Production Company comprised of creative artisans. For 20 years, we have created delicious photos and videos, highlighting the look, taste, and quality of some of the top food and beverage brands. We love making viewer’s mouths water as we connect them to their favorite food, drink,…
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Grand Western Tour l Travel Video Production Series
Grand Western Tour Travel Video – K2 Productions’ Travel and Tourism Photography and Video services showcase all the wonders travel offers in history, culture, food, breathtaking landscapes, bustling cities, and human connection. We collaborated with Grand Western Tours to edit this inviting promotional video. The enticing visuals inspired tourists to travel west with the tour…
