GQ and Stephen Curry: Celebrity Editorial Production Support
How does a New York editorial brand maintain its production standard when the shoot is in another market?
GQ, headquartered in New York, needed to capture a celebrity shoot in Charlotte, NC. K2 Productions handled the production support that made it work — location scouting, wardrobe styling, craft services, and production management for a celebrity editorial featuring Stephen Curry and his father.
When a New York editorial brand shoots in another market, they need one thing handled before anything else: a production team already there who can make the shoot work the way it would in their own backyard. Someone who knows the right locations, right wardrobe selections, and the best environment for the talent.
That’s what GQ needed in Charlotte. K2 Productions delivered it.
What K2 Handled on the GQ Production
K2’s scope covered the ground-level production work that lets a shoot day run without the brand having to think about it:
- Location scouting across Charlotte — finding and securing locations that matched GQ’s editorial direction
- Wardrobe styling — sourcing and managing wardrobe for Stephen Curry and his father on set
- Craft services — full setup for the production day
- Production management — logistics coordination from pre-production through wrap
What GQ Needed Before the Crew Arrived
Charlotte is a market K2 knows well. For a New York team arriving with a specific visual in mind, that knowledge matters — it shortens the scouting process, removes the logistical unknowns, and means the shoot day starts with the hard questions already answered.
The Shoot, in Context
A GQ editorial featuring Stephen Curry goes to a global audience at the highest standard of celebrity editorial production. K2’s role was specific — production support, location scouting, wardrobe, craft services, and on-the-ground management — and executing it fully was what the shoot required. National editorial brands trust K2 to show up in their markets, know them, and build the production environment the creative team needs to do their best work.
Full Production in New York — and Everywhere the Work Takes You
K2 Productions produces celebrity editorial, brand content, corporate video, and commercial production across New York and New Jersey. When clients shoot outside their home market — anywhere on the East Coast — K2 travels with the work. The production team already knows both sides of it, which means a New York editorial brand shooting in Charlotte has the same team, the same standard, and the same level of production support they’d expect at home.
If your brand or editorial team has a production in New York, Charlotte, or anywhere across the Southeast and Mid-Atlantic, reach out to start the conversation.
Explore K2’s New York production work and Charlotte production work.