Jersey City Video Production for Krispy Kreme, Featuring Shaq

A Krispy Kreme Commercial Shot in Jersey City

Krispy Kreme celebrated the 80th birthday of its Original Glazed® doughnut with a commercial that announced the deal and put Shaquille O’Neal behind the counter, and K2 Productions shot it at the brand’s Jersey City location. We worked with public relations firm FleishmanHillard to produce the spot, which promoted a one-day offer of a dozen Original Glazed doughnuts for 80 cents.

Shooting Shaq and Real Customer Reactions

Our New York crew shot Shaq, an NBA great and Krispy Kreme franchise owner, surprising customers with Original Glazed doughnuts. We captured their reactions and their conversations with Shaq, including two customers who broke into “Happy Birthday” on the spot.

A Fast-Paced Food Commercial for a Limited-Time Offer

The fast-paced commercial pairs those moments with close-ups of the doughnuts being made and served, along with on-screen text spelling out the promotion details. It gave Krispy Kreme an effective way to announce both the milestone and the offer.

Food and Beverage Video Production in Jersey City and New York

K2 has more than a decade of experience producing content for national specialty grocers, QSR chains, and consumer food and beverage brands across the East Coast, and brings that experience to every food production, from a national commercial campaign to a single product shot. We work with brand marketing teams and their outside partners alike, and can join a project at any stage, whether the concept is fully developed or we’re starting from scratch. See more of our food and beverage video production, our commercial video production, and our New York and Jersey City team.