Software & Technology Video Production and Audio Visual Company

Before the camera rolls, we spend time with the product and the people behind it. K2 works directly with a company’s marketing team, product team, and leadership to understand what the technology does and what it changes for the people using it. We build the story around that outcome. The details are still there for the experts, along with a relatable story for broader audiences. The result is a single version of the content that reaches buyers, partners, and investors.

Yes. K2’s production and AV teams operate together under a single point of contact. We develop one comprehensive production plan that covers the stage, the photography and video capture, and the final content. For technology companies launching a product or running a conference, that means one team manages everything, from the keynote AV to the launch content and assets delivered after the event.

We do our homework. During pre-production, K2’s directors spend time with executives, engineers, and brand managers to gain an understanding of their work and their product. With that information, we’re able to ask interview questions that unlock real answers. The dialogue is conversational and natural — not rehearsed — and their passion for their work comes through, making the finished content authentic and compelling.

K2 can work at any point in the process: alongside an in-house marketing team developing their own concept; as the production partner executing a campaign built by an agency; or as the full creative and production team, from concept to completion. Whether the project is fully defined or we’re starting from scratch, we fit into the process wherever the work requires.