Hennessy: Celebrity Event Video and Branded Photography in Charlotte
How do you produce branded video and photography at a celebrity event in Charlotte — and deliver content the brand can actually use?
The surprise celebration of Dwyane Wade’s career during his final NBA All-Star Weekend in Charlotte was exactly the kind of event that has one chance to be captured right. A private party at the NASCAR Hall of Fame, sponsored by Hennessy, attended by Magic Johnson, Tim Hardaway, Charles Barkley, Donovan Mitchell, Chris Paul, Carmelo Anthony, Chris Tucker, Gabrielle Union, and more. A tribute to one of the greatest careers in NBA history, unfolding in real time. A New York agency producing the Hennessy activation hired K2 Productions to handle the event video production and photography.
The Work
K2 produced full event coverage for the Hennessy NBA All-Star Weekend celebration:
- Sizzle reel — a fast-paced cut capturing the energy, the tributes, and the moments of the evening for Hennessy’s brand use
- Branded video — Hennessy captured naturally throughout the event, woven into the evening’s story
- Celebrity and brand photography — the attendees, the brand presence, and the defining moments of the night
- Production management — Kevin Eller, K2’s Senior Director, was on the floor throughout, directing the crew in real time as the event moved
Directing a Live Celebrity Event
A live event of this scale doesn’t follow a shot list. The moments happen when they happen — a conversation between Carmelo Anthony and Charles Barkley, Magic Johnson raising a glass, the room’s reaction when the tribute to Dwyane Wade landed. Kevin was on the floor throughout the evening, reading the room and directing the crew so that the content captured the night as it actually felt.
The Agency Came Back
The same New York agency brought K2 back for a second Hennessy activation — the Art of the Cool Festival in Durham, NC. Branded photography across two festival footprints: the Hennessy VIP tent at the Durham Bulls ballpark and a second location at the Armory. Bar setups, logos, florals, the VIP experience, branded drinks being made and served, attendees with Hennessy naturally in frame.
Two markets, two events, one production team the agency already trusted.
Celebrity Event Production and Brand Content in Charlotte
What does it take to produce branded event content at a high-profile celebrity activation — and deliver a sizzle reel, branded video, and photography that all work together?
K2 Productions handles celebrity event production, branded content, and event photography for luxury brands, sports sponsors, and agencies producing activations across the Southeast.
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