CBS Local Digital Media: Player Style Files Featuring Rashad Jennings

How does a broadcast network produce athlete content across multiple cities without managing a different production crew in every market?

CBS Local Digital Media, based in New York, was producing Player Style Files — a series of athlete profiles sponsored by Kumho Tires. For the Rashad Jennings shoot in Dallas, a day-in-the-life and player profile piece covering his work ethic, training, and life away from the field, they needed a full production crew who understood the format and could execute a broadcast shoot day with NFL talent.

The relationship with CBS Local continued from there, spanning multiple shoots and markets.

The Challenge

A media company producing athlete content across different cities needs a production partner who already understands the format, the standard, and what a broadcast shoot day with professional talent requires. Finding and vetting a new crew in each market takes time that CBS Local’s production schedule doesn’t have — and the content has to come back at the same level regardless of where it was filmed.

The Solution

K2 Productions provided the full production crew for the Rashad Jennings Player Style Files shoot in Dallas — and continued from there across multiple productions and multiple markets for CBS Local Digital Media. Athlete profiles, brand content, and broadcast shoots in cities across the Southeast and Mid-Atlantic, with the same crew standard on every engagement.

For the Rashad Jennings shoot specifically, the production scope covered:

• Director of Photography and full crew — camera, lighting, audio, and supporting crew to broadcast standards
• Production management — coordination built around Jennings’ schedule and CBS’s production requirements
• Player profile and day-in-the-life coverage — work ethic, training, health, and personal story captured across the shoot day

One Call, Any Market

For CBS Local, the value of a production partner who travels well and delivers consistently is significant. When a new shoot comes up in another market, the call goes to K2. The crew is already vetted, the standard is already established, and the CBS team can focus on the content rather than the logistics of finding someone new.

That’s the relationship K2 and CBS Local built across multiple shoots and multiple markets — starting in Dallas with Rashad Jennings and continuing from there.

Working With Professional Athletes on Set

Rashad Jennings’ character — his work ethic, his personality away from the field — comes through in the Player Style Files piece because the production environment gave him room to be himself. K2’s approach with professional athletes starts well before the camera rolls. Understanding who the athlete is, what the piece is trying to capture, and how to build a set that feels comfortable is what allows the content to feel genuine rather than produced.

Production Crew for Broadcast Networks Across Multiple Markets

How does a broadcast network find a production crew they can trust in any market — and stop having to answer that question every time a new shoot comes up?

K2 Productions has worked with CBS Local Digital Media across multiple productions and markets — including athlete profiles, brand content, and broadcast shoots — throughout the Southeast, Mid-Atlantic, and beyond.

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