Chromagenix: A BioTech Production Partnership in Raleigh
How does a growing biotech company produce corporate video, event coverage, investor content, and community awareness content — without adding production management to an already full plate?
Chromagenix is a biotech company based in Raleigh, NC, doing consequential work in the Research Triangle Park life sciences community. Their team is focused on research, funding relationships, community partnerships, and investor communications. Getting that work on camera — and making sure it reaches the audiences who need to understand it — is a production challenge that sits alongside everything else they’re managing.
K2 Productions is their production partner.
The Challenge
A growing life sciences company needs video and photography content that works for multiple audiences simultaneously. The corporate overview that speaks to investors is different from the community awareness content that builds public understanding of the work. The ribbon-cutting ceremony requires AV support, event video capture, and photography. The roundtable discussion needs to be filmed. The lab footage needs to tell the right story for the right viewer.
Each format serves a different audience. All of it has to feel like it came from the same organization.
The Solution
K2 handles the full range of what Chromagenix needs on camera and in print:
- Ribbon cutting ceremony — full event video capture, AV support, roundtable discussion coverage, and photography
- Corporate overview — ongoing interviews and lab footage for a story that reflects where Chromagenix is now and where they are going
- Community awareness and funding content — video and photography built for the audiences whose understanding and support the organization depends on
- Photography — across events, facilities, and people
When Chromagenix has a production need, the conversation is short. Here is what we need. Here is the date. K2 handles pre-production, crew, equipment, direction, and delivery. The Chromagenix team shows up for their own event or interview, does their work, and trusts that the production side is handled.
Directing Scientists and Researchers on Camera
The person in front of the camera at a life sciences company is rarely a professional subject. They are researchers and executives who are deeply expert in their field and entirely focused on their work, not on performing for an audience.
Kevin Eller, K2’s Senior Director, prepares for every life sciences shoot by understanding the subject’s work before the camera rolls. The questions he asks on set come from that preparation — specific enough to unlock a real conversation rather than a rehearsed one. What comes out is content that holds up for every audience the organization needs to reach, from patients to investors to funding partners.
Corporate and Content Production for Raleigh’s Life Sciences Community
What does it take to produce corporate video, event coverage, and community awareness content for a growing biotech company — without the production becoming another thing to manage?
K2 Productions serves technology, life sciences, and biotech companies across Raleigh and Research Triangle Park — corporate overviews, investor content, event capture, and community awareness content.
Start a conversation with K2 Productions.
Explore K2’s Medical & Biotech production and Raleigh production work.