Ecolab Scientific Clean: Product Photography and Video for a First-Time Consumer Launch

How does a global cleaning and hygiene company introduce its first-ever consumer product line to home shoppers — and produce content across a full line of products fast enough to support the launch?

“They’ve become an extension of my marketing team.” — Sosha Brink, Customer Marketing Manager, Ecolab

Ecolab has spent decades earning the trust of commercial kitchens, hospitals, and industrial facilities worldwide. When they launched Ecolab Scientific Clean — their first consumer product line, sold exclusively at The Home Depot — it was the brand’s first direct purchase relationship with the everyday shopper.

K2 Productions had been Ecolab’s production partner for product videos across their commercial and industrial lines for years before that launch. By the time the consumer line was ready, the production relationship was already built.

The Challenge

Ecolab was entering the consumer market for the first time, with a full line of more than 20 products launching simultaneously on one of the world’s largest retail platforms.

Their brand equity lived entirely in commercial and industrial settings. The content had to build a purchase relationship with a shopper who had no prior experience buying from them. It had to answer two questions a home consumer would ask standing on a product page: how does this work in my home, and why is it better than what I already use? And it had to answer those questions across every product in the line, produced quickly enough to meet the launch timeline.

The Solution

K2 produced the full launch across multiple productions — the Ecolab facility in Greensboro, real home environments scouted specifically for the e-commerce content, and in-store at The Home Depot. The complete production scope:

• Full post-production, including editing, color grading, and final delivery across all formats
• Location scouting across home environments and in-store at The Home Depot
• Talent casting for on-camera product demonstrations
• Props and set design for each product setup
• Script development for video content across the home line
• Product photography built to HomeDepot.com platform specifications
• How-to videos showing the Ecolab Scientific Clean products solving real cleaning problems in home and commercial environments
• Demonstration videos communicating the effectiveness of the home line in real-world scenarios
• Platform-specific cuts formatted for e-commerce, in-store displays, and sales tools
• Social edits formatted for Ecolab’s marketing channels

Part of the Plan

Launching a full product line meant a large volume of content across multiple productions. Because K2 had spent years working closely with Ecolab’s marketing team across the commercial and industrial line, pre-production could focus entirely on what each production needed. The director and DP already knew which shots would get approved and what the editor needed — including how to light Ecolab Scientific Clean’s iconic blue color to read consistently across every format and location.

Ecolab’s team could plan the launch knowing the production side was fully accounted for. Content arrived in market on schedule, with the exact feel and messaging needed to perform on the platform. The production was the easy part of the job — which meant the marketing team could focus on everything else a launch of that scale requires.

“They just get it — the lighting, the angles, the mood, the messaging. They’ve become an extension of my marketing team.”

— Sosha Brink, Customer Marketing Manager, Ecolab

The full Ecolab Scientific Clean line is now live on HomeDepot.com.

Frequently Asked Questions

What does product photography for e-commerce actually require?

E-commerce product photography requires images built to the platform’s exact specifications — dimensions, file format, background, and resolution. For a retailer like The Home Depot, that means meeting technical requirements precisely while producing imagery compelling enough to convert a shopper making a purchase decision on a product page.

How do you produce a product video for a brand launching into retail for the first time?

A first-time retail launch requires content that builds brand credibility from scratch. Without recognition to lean on, every image and video has to communicate the product’s value clearly and quickly. That means scouting real environments, directing demonstrations that show actual use cases, and producing content formatted specifically for where the shopper will see it.

Why does a long-term production relationship matter for product video?

A production team that knows the brand already understands the products, the standards, and what the content needs to accomplish. Pre-production moves faster. Productions run cleaner. For Ecolab, years of production work across commercial and industrial lines meant K2 arrived at the consumer launch already knowing the brand — not learning it.

Product Photography and Video for Retail Brands

What does it take to produce product videos and photography that perform on a major retail platform?

Whether it’s a first-time consumer launch or ongoing content for products already in market, the content has to answer the shopper’s question clearly enough to convert — on the product page, in-store, and across every platform where the brand shows up.

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Explore K2’s Retail & E-Commerce production and Product Photography services.